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July 10, 2006

Organic Levi's

Levi's Brand Launches 100% Organic Cotton Jeans; Denim Leader to Offer Organic Options in its Most Popular Styles for Fall 2006
(CSRwire) SAN FRANCISCO--(BUSINESS WIRE)--July 5, 2006--The Levi's(R) brand today announced it will include jeans made with 100% organic cotton in its fall 2006 product line. Organic cotton will be used in select new and popular men's and women's styles within its Red Tab and recently launched Levi's(R) Capital E(TM) lines. The jeans will be identified as "Levi's(R) Eco" and be available in November 2006 exclusively at Levi's(R) U.S. stores with additional products to be introduced in spring 2007.

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