My skin's best friend.
Safflower oil is said to be as close to our skin's natural oils as you can get, and the linoleic acid it contains helps lock moisture in the skin. I like to smooth a few drops over my face and neck while my skin is still damp after washing, and the oil soaks right in (my skin is naturally fairly oily, and it doesn't at all make me look like an oil slick). If you're a little heavy handed, any excess can just be blotted off. I've tried coconut and olive oils this way, but neither disappeared into my skin the way safflower oil does, or left my skin looking as nice.
To soften more than your face, you can add a few drops to your bath water while it's filling, or apply it over wet skin after stepping out of the shower; it also works wonders on hands that are parched after a day spent digging in the garden.
But wait, it gets even better. The 375 ml bottle in the photo was $9 at our local (overpriced) health food store, and it's organic to boot. Good luck finding that much of anything for less than $10 at a beauty counter. Not to mention, I've had this bottle for about a year and it's only half empty - a little goes a long way. I do find, however, that it's easier to handle if you decant the oil into a smaller, more manageable bottle (I only had to knock the large glass bottle over once before coming up with that brilliant idea).
It may not smell delicious, come in a fancy bottle (unless you put it into one, I suppose), or get you a bonus "gift" of product samples you'll never use, but it's just the thing to ward off mid-winter chapping (and maybe even a wrinkle or two).